Red Light Method adds live Pilates reformer classes in 2027

Red Light Method plans to launch live, instructor-led Pilates reformer classes in 2027 as the wellness franchise scales to 19 open studios and more than 70 more in development. Founder Allison Beardsley says the move builds on early franchise momentum and is designed to strengthen member experience, retention and studio economics.

Why it matters: - Red Light Method is adding a live Pilates layer to its all-in-one wellness model, aiming to deepen member engagement and give franchisees another revenue driver. - The move targets a fragmented fitness-and-recovery market where consumers often pay separately for services that Red Light Method packages into one membership. - The company says the new format could help make the brand harder to compare with single-category fitness or recovery concepts.

What happened: - Red Light Method announced plans to introduce live, instructor-led Pilates reformer classes in 2027. - The brand was founded by Allison Beardsley, who also created Club Pilates. - Beardsley said the decision came after evaluating member feedback across Red Light Method studios. - The company has grown to 19 open studios after its first two years of franchising. - Red Light Method also has nine locations in presale and more than 70 in development.

The details: - Red Light Method’s core model combines medical-grade, FDA-cleared red light therapy with Power Plate workouts in one membership-based studio. - Depending on the location, members may also have access to Pilates reformer workouts, PEMF, EWOT and infrared sauna. - The brand’s signature experience starts with a 25-minute red light therapy session, then moves to a Power Plate workout. - Beardsley is developing a proprietary Pilates reformer certification program for Red Light Method franchisees and studio teams. - The live Pilates rollout replaces digitally guided reformer sessions, which the company found were the weak point in member feedback. - Beardsley said members liked the red light therapy and Power Plate offerings, but wanted a live instructor for Pilates. - Red Light Method says similar services bought separately elsewhere can cost $150 to $250 per treatment. - The membership model is designed to let members use multiple services several times per week for approximately a couple hundred dollars per month. - The company provides franchisees support in site selection, lease negotiation, construction, sales training, local marketing, membership presale and ongoing operations. - Red Light Method currently has territories available across the United States. - Franchising inquiries go to franchise@redlightmethod.com. - The company’s social links include LinkedIn, Instagram, Facebook and YouTube.

Between the lines: - Beardsley’s return to Pilates signals a deliberate effort to use her Club Pilates background to strengthen Red Light Method’s differentiation. - The company is betting that live instruction will improve the studio experience, build community and support retention. - The shift also suggests Red Light Method sees technology-led wellness as stronger when paired with human coaching. - CEO Eric Tepper framed the category strategy as bridging fitness and recovery for consumers who want both in one location.

What's next: - Red Light Method expects to develop and deploy the new Pilates certification program before the 2027 launch. - Participating studios will be able to add live Pilates alongside red light therapy, Power Plate and other available services. - The company says the rollout should help expand the brand’s membership value proposition as franchise development continues.

The bottom line: - Red Light Method is using live Pilates to turn early franchise traction into a broader wellness platform with stronger differentiation and more ways to drive retention.